How does a design legend use AI in her work — and why is it not a betrayal? Find out in this free lecture and Q&A session for graphic designers, illustrators, UI/UX specialists, marketers, and anyone in visual communications.

What’s unique about the event?

It is a unique opportunity to hear from Paula Scher — a living legend of design. For over 40 years, she has shaped visual communications, crafting identities for MoMA, The Met, CitiBank, and dozens of iconic brands. Her impact on design is so profound that Netflix featured her in Abstract, a documentary series about the world’s most innovative designers.

Scher is working on cases for the U.S. government, and her views on AI are sparking heated debates. Many criticize her for “siding with the enemy.” But is AI a threat? Scher firmly believes it’s not. To her, it’s just a tool — and if anyone knows how to use it wisely, it’s her.

What will you learn?

• How design is evolving in the AI era.
• Why AI is not a “betrayal” but a natural step in the industry’s growth.
• How to work with AI ethically, effectively, and creatively.

Plus, you’ll get an exclusive breakdown of a real Pentagram case for the U.S. government and the chance to ask questions directly to a design icon. Want to hear her take? Sign up and join us!

Event language: English.